Damas, known in the Middle East international jewellery and watch retailers, rolled out the latest marketing campaign to promote its new Farfasha collection with Lebanese superstar Nancy Ajram, resubscribe to the Ambassador of the brand.
Ajram was first signed by Ambassador brand when Farfasha was started in 2005/2006 target a young, dynamic and fun-loving young ladies in the Middle East region. Farfasha soon became the most popular gold accessory for young consumers, creation of the so-called generation of gold.
In 60-second video (TVC) Ajram, with its "Meen Ma Ando" as background music, is portrayed as having fun with three ladies night in downtown Beirut. The concept of songs set around Farfasha brand – full of energy and fun, lightens up everything wakes up people and brings to life the art, film and music scene. TVC was shot at three nights in several areas of Beirut, including Jemayzeh and Hamra.
Damas shop in Verdun was part of the background, when four young ladies, fun-loving finally on their way to cap their night in front of Damas branded billboards.
Collection of Moonlight, also referred to as a masterpiece, is the only collection in the TVC. In 18 k gold collection draws inspiration from the mysteries of the night, and is presented with a dazzling laser cut gold designs that give each piece of jewelry with sensation of diamonds.
A new range of products in 18 k gold Farfasha jewelry represents the next generation in product design for the brand. The main elements of the new collection, which is available in all locations are cheerfulness, femininity and style. It is expected that this will be the biggest launch in the history of the brand Farfasha.
TVC is displayed on the main canals in the Middle East and in the major theaters in the U.A.E.. Full TVC will be 30-seconder and four different 15-seconders presented collection of jewelry.
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