Benetton ad showing US President Barack Obama kissing Venezuelan President Hugo Chave
This was the campaign seeks to contribute to the creation of a new culture of tolerance. But it caused a storm
Unhate campaign - - with the support of the fashion house of the United Colors of Benetton - consists of a series of ads, which includes, among other things, the image of President Obama kissing the Chinese leader Hu Jianto, Obama kissing Venezuelan President Hugo Chavez, and Pope Benedict XVI kissing Sheikh Ahmed Mohamed El-Tayeb .
But after the furore, Benetton took photoshopped ad that showed Pope Benedict XVI to kiss the leading imam of the Islamic.
But after the furore, Benetton took photoshopped ad that showed Pope Benedict XVI to kiss the leading imam of the Islamic.
Ad shows US President Barack Obama kissing his Chinese counterpart Hu Jintao
The Vatican said violent protests over the image in the campaign Unhate company, released Wednesday, which showed Dad smooching with the Egyptian Grand Imam Ahmed El-Tayyeb.
"This is a serious lack of respect for my father," the Vatican's representative fumed Federico Lombardi.
"We can not but express a strong protest to the totally unacceptable use to manipulate the image of the Holy Father, is used as part of an advertising campaign which for commercial purposes."
"We can not but express a strong protest to the totally unacceptable use to manipulate the image of the Holy Father, is used as part of an advertising campaign which for commercial purposes."
Ad shows German Chancellor Angela Merkel kissing French President Nicolas Sarkozy
According to the campaign website ", Unhate a message that invites us to believe that hate and love are not so far apart as we think. In fact, two opposite sentiments often delicate and unstable equilibrium. Our campaign sodeystvuetsdvig in proportion not hatred, Unhate ".
But the global communication campaign in trouble.
But the global communication campaign in trouble.
Ad shows North Korean leader Kim Jong-il kissing South Korea's Lee Myung-bak
The White House issued a statement condemning the Benetton Campaign.
"The White House has long disapproved of the policy of the president's name and likeness for commercial purposes," said White House spokesman Eric Schultz on Thursday. Obama was shown kissing his Venezuelan and Chinese counterparts, Hugo Chavez and Hu Jintao.
"The White House has long disapproved of the policy of the president's name and likeness for commercial purposes," said White House spokesman Eric Schultz on Thursday. Obama was shown kissing his Venezuelan and Chinese counterparts, Hugo Chavez and Hu Jintao.
Mahmoud Abbas, head of the Palestinian Authority is shown kissing Israeli Prime Minister Benjamin Netanyahu
Defending Unhate campaign, Alessandro Benetton, executive deputy chairman of Benetton Group, said: "Although the global love of all utopias, though worthy, the invitation" not hate "to combat the" culture of hatred "is ambitious but realistic goal," explains Alessandro Benetton. "
"At this moment in history, so full of deep shock and a great hope, we have decided, through this campaign, in order to perfect the concept of wide visibility of tolerance and invite the citizens of each country to reflect on how hate arises in particular because of fear" others "and that is not familiar to us."
"Our unique campaign using tools such as the Internet, the world of social media and artistic imagination, and it is unique in that it refers to citizens of the world to action. At the same time, it completely sootvetstvuettsennostey stories and Benetton, which selects the social issues and actively promotes humanitarian causes, which could not be transferred on a global scale, and thus gave meaning and value of their brand, build a lasting dialogue with the people of the world."
"At this moment in history, so full of deep shock and a great hope, we have decided, through this campaign, in order to perfect the concept of wide visibility of tolerance and invite the citizens of each country to reflect on how hate arises in particular because of fear" others "and that is not familiar to us."
"Our unique campaign using tools such as the Internet, the world of social media and artistic imagination, and it is unique in that it refers to citizens of the world to action. At the same time, it completely sootvetstvuettsennostey stories and Benetton, which selects the social issues and actively promotes humanitarian causes, which could not be transferred on a global scale, and thus gave meaning and value of their brand, build a lasting dialogue with the people of the world."
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